Filming a snowplow commercial during an unpredictable spring brought its challenges—mainly no snow. Working with a fantastic production team, we pivoted from a traditional snowplow commercial and focused on showcasing the product in a unique, epic way. Our producer found a small airport, giving us a wide open space to light the night shots and capture golden hour b-roll.

Mid-shoot, our location contact offered us the chance to drive down the runway with all the landing lights on. We eagerly agreed, quickly switching from handheld to our Black Arm setup to capture an impromptu hero shot of the plow.

Thanks to our talented team, we stayed ahead of schedule, embraced new ideas, and delivered a final piece the client loved.